Our Values

Eye-to-eye. With animals, people, the planet and our hearts.

Heart-to-heart. Love is at the heart of what we do.

Australian. We’re proudly Australian made, owned and loved.

Free. Our products are cruelty-free, guilty-free and free from artificial ingredients.

Friends. We’re friends of the planet and friends of animals.

Read the label. We’re into labels, the good kind.

No. We say no to benzoate, no to animal cruelty and no to nasties.

Eco. ‘Plants, not plastic’ is our mantra for everything, from delivery, to brochures, to everything.

Best. Be in the best of health with the best ingredients.